Call Cadence

A call cadence is the planned sequence and timing of calls, and often texts and emails, used to reach a lead over days or weeks.

Most leads are not reached on the first try. A cadence turns follow-up from guesswork into a plan. It answers three questions: how many attempts, how far apart, and through which channels.

A simple example for a new inbound lead:

• Day 1: call within minutes of the form fill, then a second call a few hours later if no answer.
• Day 2: call in the morning, local time.
• Day 4: call in the afternoon and send an email.
• Day 7: final call and a short wrap-up email.

Good cadence design:

• Vary the time of day so you are not always calling during the same meeting block.
• Stop as soon as the lead responds, books, or asks you to stop.
• Respect calling windows in the lead's time zone on every step.
• Only use texts and prerecorded or AI voice calls if you have the right consent.
• Do not overdo it. Too many attempts in a short time annoy people and hurt caller ID reputation.

Track results by step. If almost nobody connects after attempt four, that step may not be worth it. Cadences should be living plans you adjust from your own data.